The Impacts of Four Relationships of Brand Community Members on Brand Community Identification and Loyalty – The Example of Automobile Community
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === More and more enterprises use brand communities to maintain their customer’s relation and promote their brand image. In view of this, the brand community play an important role for enterprises. The objectives of this research is summed up as follows: (1) Disc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15975568661478728902 |