New Product Preannouncement Strategiesand Stock Prices
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === Abstract New product preannouncement (NPPA) plays an important role in prelaunch marketing activities of a new product introduction. Although a great deal of marketing research show that the influence of NPPAs is positive for firms, there has not been an...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15432805124289170184 |