New Product Preannouncement Strategiesand Stock Prices
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 94 === Abstract New product preannouncement (NPPA) plays an important role in prelaunch marketing activities of a new product introduction. Although a great deal of marketing research show that the influence of NPPAs is positive for firms, there has not been an...
Main Authors: | Chien-Hua Kao, 高建華 |
---|---|
Other Authors: | Min-Hsien Chiang |
Format: | Others |
Language: | en_US |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/15432805124289170184 |
Similar Items
-
The Impact of New Product Preannouncement and Announcement on Long-term Stock Returns: from the Perspective of Product Strategies and Preannouncement Information
by: Kefei Chuo, et al.
Published: (2008) -
The impact of corporations'' earnings preannouncement on investors'' judgment and stock prices
by: Jia-Hwey Wu, et al.
Published: (2005) -
New Product Preannouncement Strategy in Duopoly
by: Chun-Ni Shen, et al.
Published: (2013) -
Research on the Optimal Pricing Strategy of Incumbent and New Products During New Product Preannouncement
by: HisashiMogi, et al.
Published: (2014) -
Determinants of New Product Preannouncement in an Ambiguous Environment
by: Chun-Po Huang, et al.
Published: (2004)