The Effects of Price and Brand on Consumers' Perceptions of Quality and Value of SportBoots (Sneakers): Comparison between Taiwan and Cambodia

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 94 === Sports have become more and more popular around the world nowadays not only in developed countries but also underdeveloped and developing countries as well. Thus, many businesses are concerned about the sports markets. The purposes of this study are to examine...

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Bibliographic Details
Main Authors: Phan Atolteja, 方德佳
Other Authors: Chinho Lin
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/43847273843327270713