The Effect of Habit and Social Influence on the Blog User's Use Intention in Taiwan
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 94 === This study aims at understanding bloggers, for the main purpose of understanding the factors in affecting user behavior intension and usage. The study employs the “technology acceptance” model (Venkates et al., 2003). A questionnaire survey and purposive sam...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/42824926256457668017 |