Understanding Online Consumers' Repurchase Intention: An Integration of Cognitive Absorption and Expectation-Confirmation Model
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 94 === Expectation-Confirmation Theory (ECT) has been widely used to predict the contin-ued usage in the consumer behavior literature. This research examines the factors influ-encing online consumers’ intention to continue shopping in the context of B2C electronic c...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52922080323341593432 |