The Research of Marketing Competition Position on the Credit Card

碩士 === 國立成功大學 === 統計學系碩博士班 === 94 === With credit debt and credit card slaves increasing, bank’s former marketing strategies have failed. The economic benefits of credit card market still are not ignored. Today, how to increase market share of credit card is not the key point of bank’s marketing str...

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Bibliographic Details
Main Authors: Cheng-Liang Tsai, 蔡政良
Other Authors: Chung-Cheng Wu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/28380192931662876998