A Study of Market Orientation, CustomerKnowledge Management and Product Development Performance

碩士 === 國立成功大學 === 資訊管理研究所 === 94 === The life cycle of a product has become shorter due to the progress of technology and fast changing market. It is more difficult to meet the changing demand of customers in the application of new technology on product development nowadays. In this circumstance, li...

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Bibliographic Details
Main Authors: LiTsen Pan, 潘俐岑
Other Authors: Jhih-Jhong Lyu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/44477878320831636183