The Relationship among Perceived Price、Perceived Quality and Perceived Value to Purchase Intention-the Empirical Research of Digital -Technology Products
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === This research will be with consumer's view, probe into relevant the digital technological goods purchasing intention with influence of perceived price, perceived quality and perceived value. And exert an influence and prove from the perceive value while j...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75315878830379437609 |