A study on the Marketing Mix of the Insurance Business in Banking
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 === In Brief, the Bancassurance merchandises insurance products through banking channels. The research focus on branch bank marketing mix association subjects of banking insurance business. As nowadays the bank branch marketing mixes are to be applied to its insu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91616026676698983407 |