The effects of website characteristics、product characteristics、consumer characteristics、service quality and preferential treatment on intention to purchase through Internet-Evidence from projectors

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 94 ===   With globalization coming and advancement of E-commerce,more and more industries find new business chance in Internet,so they transfer their original physical channel to electronic shop。To do well E-commerce, many industries shall understand what factors are...

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Bibliographic Details
Main Authors: Kuo-Jui Liu, 劉國瑞
Other Authors: Chung-Jen Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/6dezx5