The Study on Purchasing Behaviors of Climbing Equipments Consumers

碩士 === 國立體育學院 === 體育研究所 === 94 === The present study took life style as distinguishing basis to explore the characteristics of consumers with different life styles, and to investigate the differences of decision making process of purchasing among these consumers. The participants were those who had...

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Bibliographic Details
Main Authors: Chia-Ping Lan, 藍嘉蘋
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/11534706253234943922