The Study of Market Segmentation of Online Shopping with Picking up at Convenience Store
碩士 === 國立交通大學 === 交通運輸研究所 === 94 === Online shopping and convenience stores picking-up is a trend of shopping and picking-up of goods for online shoppers. The purpose of this study is to analyze the market segmentation of customers and propose the promotion strategies by customers’ characteristics,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66399756088258380464 |