Cases and Strategies of Global Branding: Lessons to Asian Companies
碩士 === 國立交通大學 === 科技管理研究所 === 94 === Facing the impact of global competition, Asian companies are beginning to adapt a more strategic focus by placing more emphasis on branding. As this involves a whole new business strategy, therefore this research endeavors to expound on these issues by focusing o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42034839480089464549 |