The relationship among consumer’s mood, emotion, store atmosphere and impulsive buying behavior from an intergated marketing communcation perspective.
碩士 === 國立交通大學 === 傳播研究所 === 94 === Facing the time of experience economy, recently more and more industries and companies emphasize on satisfied consumers’ mental and emotional needs. As a result, Industries of retailing are conscious of store atmospherics. All physical surrounding in a store is sto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ppqj84 |