The effects of customer satisfaction and switching cost on customer loyalty in mobile telecommunication market
碩士 === 國立交通大學 === 傳播研究所 === 94 === In 1990s, on account of the development of global liberation of telecommunication and wireless technology; cellular communication has become one of the most booming industries. Mobile telecommunication services in Taiwan have developed robustly since private operat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26270255820491133876 |