The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles towards Online Shopping Websites
碩士 === 國立交通大學 === 傳播研究所 === 94 === Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. However, the online retailers emphasize only on the promotions of the products and the products’functions, p...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/58566998039146881925 |