The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles towards Online Shopping Websites

碩士 === 國立交通大學 === 傳播研究所 === 94 === Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. However, the online retailers emphasize only on the promotions of the products and the products’functions, p...

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Bibliographic Details
Main Authors: Yen-Lee Chu, 周燕麗
Other Authors: Jim-Jiunde Lee Ph.D
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/58566998039146881925