Product Deployment - The Channel Perspective - A Study of Scotch Whisky
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 94 === Marketing channels, the intermediaries for productions and consumers, involved in the process of making product or service available for use or consumption. Played the role of transmitting marketing information、consolidating transactions、promotion 、stora...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54073221568635657876 |