A Study of Relationship Marketing Between Liner Shipping and Ocean Freight Forwarder
碩士 === 國立交通大學 === 管理學院碩士在職專班運輸物流組 === 94 === In the business management of service industry, the relationship is the main foundation and one of the key factors in marketing. The concept of “Relationship Marketing” is to establish constant long-term relationship with every customer by mutual benefit....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54820656637664506560 |