The Role of Emotions in Consumer Decision Making
博士 === 國立中央大學 === 企業管理研究所 === 94 === How does an individual’s emotional state affect risk-taking and consumer decision making? Building upon previous research, this article proposes that the effect of mood on risk-taking will affect consumer choice. The hypothesized effect of mood is tested with dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90851693312165861444 |