The Social Value Orientation and Consumer Behavior in Prices Setting
博士 === 國立中央大學 === 企業管理研究所 === 94 === The major purpose of this dissertation is to explore the impact of individual difference on the consumer behavior in selling prices and buying prices. We em-ploy the concept of social value orientation to probe this issue. Social value orien-tation is a relativ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94798773012187015605 |