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碩士 === 國立中央大學 === 企業管理研究所 === 94 === Cartoon characters had been used on TV commercial films for many years and gone after men of power. However, can they yield twice the result with half the effort by their satisfactory-looking? Duracell contents that up to 40 percent of consumers who recall the in...

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Bibliographic Details
Main Authors: Chun-Chiang Ni, 倪俊強
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/43834888185114187950