Impact of consumer personality on luxury-brand choices
碩士 === 國立中央大學 === 企業管理研究所 === 94 === According to these years, in Asia, more and more consumers are interested in luxury goods, so we want to find out the motivation behind the consumers why they want to buy the luxury goods. In the construct, we can separate the motivation into three parts, the per...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/n44cr9 |