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碩士 === 國立中央大學 === 企業管理研究所 === 94 === As the profit of OEM decreases gradually, the cost-down ability of Taiwanese companies can not bring the growth continuously. In recent years, more and more companies try to develop their own brand, and the government also assists them through related organizatio...

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Bibliographic Details
Main Authors: Yu-Chen Lee, 李昱辰
Other Authors: Ming-ji James Lin
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/22336418441877859729