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碩士 === 國立中央大學 === 企業管理研究所 === 94 === Due to the increasing of GDP contributed from service industry, it has to be considered seriously. Because of the specific of service, it is hard to avoid the failure of service. The service failure is related to the behavior that consumers change their service p...

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Bibliographic Details
Main Authors: Yi-Shiou Lin, 林怡秀
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/g6aw2n