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碩士 === 國立中央大學 === 企業管理研究所 === 94 === Price promotion is an economic incentive for customers, consequently it raise the sale volume in short term(Blattberg and Neslin, 1990). Nonetheless, price promotion is still having a problem. Though it could increase store traffic and short-term sale volume, it...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bm4nfx |