Trust Buliding Factors in Online Auction Market
碩士 === 國立中央大學 === 資訊管理研究所 === 94 === Abstract It is commonly assumed that consumers often hesitate to transact with e-vendors because uncertainty or perceived risk of having personal information stolen by hackers. Trust plays an important role in helping buyers overcome the hesitation. The rapid gro...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5e5u8p |