The Impacts of Customer Values and Switching Costs on Customer Loyalty of Online Auction Websites－An Empirical Study
碩士 === 國立中央大學 === 資訊管理研究所 === 94 === The number of internet users has increased with the popularity of internet applications and E-commerce. The Online shopping market made a profit of 60 billion NT dollars in 2005, which accounts for almost 50% growth compared to year 2004. Besides online shopping,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88974263468042376964 |