A Study of Relationship Among Market Segmentation, Caused-Related Marketing, and Consumer Purchase Behavior
碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 94 === The study aimed at the relationship among market segmentation, caused-related marketing and consumer purchase behavior. The market segmentation was measured with the AIO life style; the caused-related marketing was evaluated according to purchase experience,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02945521892292214132 |