Effect of Product Involvement and Brand Involvement on the Brand Loyalty-Using Life Styles as Consumer Segmentations
碩士 === 國立嘉義大學 === 管理研究所 === 94 === Recently, due to the development of internet, a new trend is developed in the society and hence a new consumer group arises. This new group implies that the special consuming mode of digital products and the zealous of presuming high street brand, which will bring...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90199709907163789396 |