On the Strategies of Leisure Products Pricing
碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 94 === The purpose of this study is to investigate the differences of leisure products purchasing intention between price discount and discount level, the changes of discount levels to revisit willingness, and the effects of pricing sensitivity to purchasing intention...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99632494613293763735 |