Graduate Institute of Recreation, Tourism and Hospitality Management, National Chiayi University
碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 94 === The objectives of this research are to build a scale to measure the performance of strategic marketing planning of a leisure farm by Ansoff matrix, and explore the relationship among respondents’ demographics, attitude toward the strategic marketing planning an...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96719271498326956155 |