A Study on B&B’s WOM Communication-Influence of Guest-Host Interaction, Service Quality and Satisfaction
碩士 === 國立嘉義大學 === 休閒事業管理研究所 === 94 === Rural tourism has received the much favor because consumer longed for traveling in countryside to pursue the depth natural experience. B & B usually locates in the scenic spot and take enthusiasm, enjoyable interaction as its characteristics that differ fro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53598892131700297209 |