Customer Relationship Management Strategy and Performance：A Dynamic Capabilities Perspective
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 94 === Strategic theory is replete with analyses of firm-level strategies for sustaining and safeguarding extant competitive advantage, but has performed less well with respect to assisting in the understanding of how and why certain firms build competitive advantage...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53998938982927441670 |