Taiwan Tourism Image and Travel Intention from Chinese People
碩士 === 國立東華大學 === 企業管理學系 === 94 === Recently, Taiwanese government tries to develop tourism industry for replacing uncompetitive traditional industries, but it is difficult to attract new oversea travelers except for Chinese people. Tourism destination image has been considered as a critical conce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68541280764785615786 |