Exploring an Optimal Fit of the Retailer's Relational Capabilities
博士 === 國立東華大學 === 企業管理學系 === 94 === Previous work on the relationship of the store and the customer has focused on either store- or customer-level analysis. This study used a matched sampling method to build a multilevel statistical model. Sub-modeling representing each level’s effect is adopted to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27979656486155522316 |