Applying Structural Equation Modeling to Study the Relationship among Brand Equity, Service Quality, Customer Satisfaction, Relationship Quality, and Customer Loyalty－An Empirical Study of Petrol Stations in Taoyuan.
碩士 === 國立東華大學 === 企業管理學系 === 94 === After the liberalization of petroleum market in Taiwan, there have been more than five hundred private petrol stations shifted or rented to other main petrol station chains. It is noticeable that the industrial competition has become even more intense these days....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58096202226936167184 |