Appling Structural Equation Modeling to Study How Service Quality, Brand Equity, Customer Value, and Relationship Quality to Influence Customer Loyalty：Take Taiwan Mobile Telecommunication Industry as An Example
碩士 === 國立東華大學 === 企業管理學系 === 94 === After Taiwan open telecommunications business to the public since 1996, Telecommunication service grew rapidly. The number of users grows and the mobile telecommunication has become the first popularity in the industry, but has already begun to decline from 2004....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39235333624086383742 |