A Study on Influencing Factors of Consumer Purchasing Behavior in the Drug Store

碩士 === 國立東華大學 === 企業管理學系 === 94 === Increasingly, stores are recognizing the value of establishing close relationships with their customers as a means of retaining existing customers. Also, stores are realizing that the intangible aspects of a relationship are not easily duplicated by competition, t...

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Bibliographic Details
Main Authors: Wen-Yueh Chen, 陳文岳
Other Authors: Si-Ruei Wu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/18092775341773021377