Building An Effective Customer Relationship Management for Taiwan’s Hotel Industry: A Customer Capital Perspective
碩士 === 國立東華大學 === 企業管理學系 === 94 === Customer Relationship Management(CRM) and its applicationsis(e-CRM) are the important issues in business management. Customer relationship is an intangible asset in the hotel industry. Customer capital is the output of customer value; it relies on input of human c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69286132598655812828 |