The Effects of Branding and Product Fit Strategies on Brand Extension
碩士 === 國立東華大學 === 國際企業學系 === 94 === As more and more firms realize that the brand names associated with their products or services are among their most valuable assets, the extension strategies have been becoming more and more important. Although brand extensions reduce consumer risk and lower the c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8bj8fd |