Zoo Animal Adoption and Marketing Strategy: A Case Study on Taipei Zoo
碩士 === 國立東華大學 === 環境政策研究所 === 94 === This research aimed at analyzing how world famous zoos and aquariums are marketing their zoo animal adoption program, by comparing website messages of each zoo to generate recommendations for the Taipei Zoo. Based on the data collected from literatures of fundrai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53549144013349871060 |