The Internet Advertisement Technology with User Information

碩士 === 南華大學 === 資訊管理學研究所 === 94 ===   In recent years, the internet advertisement is an important application in the area of E-commerce. However, the Click Through Rate (CTR) of the traditional internet advertisement is very low. In addition, the traditional internet advertisement just offers one-w...

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Bibliographic Details
Main Authors: Che-hui Liao, 廖哲輝
Other Authors: Yin-wah Chiou
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/11836134970464977156