On-line Reader Approach of the User Motivation and Gratification-- A Case Study of "National Museum of Natural Science Periodical"
碩士 === 南華大學 === 出版事業管理研究所 === 94 === The E-reading network era is rapidly approaching. Due to the fact that reading habits have changed by the use of the media in public science publishing and on-line publishing, the study aims to understand readers'' reading behaviors, and to determine...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91483883919932891041 |