THE APPLICATION OF INTEGRATED MARKETING COMMUNICATION ON PUBLISHER INDUSTRY:A CASE STUDY OF THE TTV CULTURAL ENTERPRISE, LTD
碩士 === 南華大學 === 出版事業管理研究所 === 94 === There are more than thirty thousand new books has published in Taiwan year by year and become second in the world. It seems so many products on the book market, but kind of the books are more similar to each other. So a good marketing strategy is the best way t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57168756931838395603 |