Switching Behavior And Marketing Strategy in Credit Card Business
碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 94 === Abstract Fierce competition in the credit card market, Cardholders also stand achance to switch or keep the existing card.If issuers understand the factors affecting brand switching and use that insight to create successful and effective strategies fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04461438535211711883 |