Developing the Customer Satisfaction and Loyalty Index Model in 3C Chain Mall－The Case of Customer in YI-LAN
碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 94 === As customers make their purchases of 3C products, they not merely take account of the product brand, but as well lay stress on the selection of 3C chain channels (malls). From the perspective of 3C channels, the management and escalation of customer satisfacti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08013222560173395926 |