Application of Data Mining to Customer Relationship ManagementA Case Study of Han-Hsien International Hotel
碩士 === 國立高雄餐旅學院 === 旅遊管理研究所 === 95 === The hotel industry not only faces the highly competence in the market, but also shoulders the pressure of capital and highly fixed cost. In order to have it keep running, the hotel business must transform its management pattern, from the past product-oriented p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42849541107043604937 |