THE STUDY OF THE DESTINATION IMAGE AND HERITAGE TOURISM MOTIVATION ON WILLINGNESS OF TOURSIT VISITING: TAKING TAINAN AS EXAMPLE.

碩士 === 國立高雄餐旅學院 === 旅遊管理研究所 === 94 === The tourism destination image plays a significant role on the determinant process of willingness of tourist visiting, also the positive tourism destination image attracts tourist to pay a visit to a city, and to help forward the economic evolvement jointly; A h...

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Bibliographic Details
Main Authors: Chen, Miao, 陳淼
Other Authors: Wu, Yin Wei
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/44268368967645788952