A Study of Hotel Restaurants' Market Segmentation in Taichung
碩士 === 國立高雄餐旅學院 === 餐旅管理研究所 === 94 === Benefit Segmentation was applied in this study to differentiate the target market of restaurants in international tourist hotels in Taichung area, The results generated three segmentations: careful and meticulous calculation type, life taste type, and professio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30356501436552457795 |